To Be Or Not To Be--What It Takes To Become A Successful SEO Writer

Well, "To Be Or Not To Be" can be a general question but here we are discussing it in the context of becoming a good SEO writer (search engine optimization writer). No matter, whether you are looking for some professionals or experts to promote your dream website or just looking for some work to earn that "extra" income; SEO writing has become a buzz word in the online community these days. I have spent many years in content writing, SEO writing and creating eBooks on a variety of subjects—that's why I can say it affirmatively! SEO writing has become the need of the hour if you want to stay in business.

As a human being (with a mix of technical expertise as well as managerial skills), "To Be Or Not To Be" is the question that has always teased me in the past. Not just in the past …but even as of today! If we trace back the history then we will find that this famous line was first used by the legend William Shakespeare in Hamlet's Act III. Since then it has been used by many writers…may be I am the first SEO writer who is using it! But, I have a reason for it. Please keep reading to understand why?
First thing first, so let's see who can be termed as a true SEO writer. In the simplest words, as per best of my knowledge and conscience, an SEO writer can be anybody (like you and me) who knows what he is writing and why, and eventually does writing, either for self or for others! So that means they aren't aliens (no pun intended, of course!).

In other words we can say that an SEO writer is the one who understands the importance of keywords/keyphrases and can write the entire content carefully and articulately woven around those keywords that best fit their business category. An SEO writer actually optimizes the entire site content using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engines.

But, it can be easier said than done, as there is no quick fix or permanent solution to understand different search engine optimization strategies or techniques. Every search engine, by and large, has its own different techniques and complex algorithms. And, by the time you are conversant with some particular techniques or strategies, you will find that they have been changed very quickly. Moreover, there is no written guarantee about their results and virtually there is no fixed time period as well to get the results.
Tip! The Fine Line – Proper Research: A successful SEO campaign ultimately consists of a balance of both reverse engineering and good quality content for a great viewer experience and perception. You must have the spider food, and good quality promotional content to convert your traffic.

So, now you may ask, what exactly I should do for better search engine optimization? Now take a deep breath and relax, as you are going to explore a few secrets for better search engine optimization.

First of all, you need to bear in your mind that the role of an SEO writer in not just to satisfy the search engines but human visitors as well. A good SEO writer is the one who knows how to please search engines as well as human visitors, and the one who firmly believes that there is no short cut to success. Therefore, entire content should be written in such as way that it uses all the search terms or keywords as natural as possible (remember, it shouldn't be maximization but optimization).

So that means, if you don't know how to use those particular keywords or keyphrases optimally (to satisfy search engines as well as human visitors), you are "out-of-focus" immediately. One of the good analogies to use keywords in the text could be to use keywords in the shape of an hourglass i.e. more at the top and bottom and still few ones in the body. The websites that use particular keywords or search terms over and over are sure to be penalized by both, search engines and human visitors. Can you afford it?…I think no body can afford it for sure!
Tip! To become a successful SEO writer you need to master and hone your copywriting skills, because high-quality and unique content is the real king. It should be clear, crispy, attention grabbing and unique that is free from duplication and plagiarism.

To become a successful SEO writer you need to master and hone your copywriting skills, because high-quality and unique content is the real king. It should be clear, crispy, attention grabbing and unique that is free from duplication and plagiarism. In the mad race of SEO content, always avoid content that is nothing but Search Engine Spam. But, if you don't have the staff or budget to generate unique, original and never seen content on a regular basis to keep your site updated and fresh, then try some professional copywriter and SEO expert.

Admittedly, you can't be Jack-of-all-trades, so for the tasks that you can't do comfortably and skillfully, there is always potential that you could outsource them to providers who specialize in the specific areas. But always be wary about their capabilities and skills unless you have actually tried them.

So when it comes become an SEO writer, you will be required to write a lot of good quality content every time. I know that cannot be done quickly, and unfortunately there is no short here too. It may take months, years or sometimes a lifetime to become a good copywriter. It needs a good command over language, passion for writing and a lot of imagination and creativity. To become a successful SEO writer, never fall for short cuts as they are for short periods only.
Tip! c) A Failure To Closely And Constantly Monitor Keyword Popularity There is no way of avoiding the appropriate keyword phrases for your site in any successful SEO campaign. The big mistake many webmasters or blog owners make is to do their keyword research once and then forget all about it.

If you want to become an icon in your field, you need to follow a few golden principles, such as:

· Write to please your readers and show utmost respect for their time and efforts;

· Never do overstuffing with keywords, as overstuffing can't make your pages rank higher;

· Think twice before writing even a single sentence; and

· Never use jargons and technical words that may go over the heads of common visitors.

Remember, being an expert SEO writer doesn't necessarily mean that you totally get trapped in the SEO stuff and complex algorithms; instead write clear, crispy, concise and to the point. Otherwise, at the end of the day you will find that though you have generated traffic but not serious visitors who bring business to your website.

Last but not the least; remember "experiment" is the key here. Learn to experiment and experiment to learn. But instead of putting others into fire it is better to get your fingers burnt to experiment, and put others into a safe place to help reach them where they want to be, safely and comfortably.
Tip! Media Director of V9 Design & Build, providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.

So, if you want to become a true SEO writer, you need to experiment with your own stuff. You need to take the initiative to learn about the importance of various keywords (primary, secondary and tertiary), the required density and placement rules, the nature of search engines etc. Get ready to do a thorough research to find the most suitable keywords based upon number of hits at various search engines when people look for particular information on various search engines. Some very good resources are the paid versions of Wordtracker, KeywordDiscovery or Overture.

As an SEO writer, you should learn, unlearn, and then relearn different techniques with your own websites to gain practice and experience in search engine optimization. Read from others in the similar field, participate in discussions forums and blogs; and once you are familiar with these techniques then apply and test them on your own website. I think this is the best way to understand the search engines and different techniques, inside out.

Rakesh Sharma "Jack" is a freelance copywriter, SEO writer and eBook expert based in India with more than 10 years of experience. He has written dozens of eBooks, hundreds of research reports and thousands of articles on various topics. To know more about him and to use his services, please contact: egzone at hotmail dot com or visit: http://www.egzone.info.